There are lots of tools and tips and techniques for creativity. There are many helpful things that you can have in your environment and behaviours that could aid you. In these posts so far I’ve shared a few things that I find really helpful, and if you look online there are many posts like these. In today’s post, I want to share four sayings or quotes that have shaped how I think about creative thinking.
Sturgeon’s Law
“90% of everything is crud.” First coined by sci-fi author Theodore Sturgeon, this was used in specific response to criticisms of science fiction. You might think that this is a really unhelpful quote to keep in mind, but actually I find that it keeps me motivated: if 90% of everything is rubbish then one has to work hard to find innovative ideas. It sets a personal expectation for creative work. I don’t think it means that one has to reduce the number of ideas one has, and aim just try to have good ideas. Far from it actually…